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Cheryl Posner

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How One Powerful Tool Can Help You Simplify Everything from Birthday Invites to Marketing Emails

To quote a wise man named Ferris Bueller: life moves pretty fast. Whether you’re a stay-at-home mama, an entrepreneur, or are climbing the corporate ladder, sometimes there just aren’t enough hours in the day. With so many things demanding our attention all the time– from families and friends to emails to trying to squeeze in a bit of personal time– finding little ways to simplify your life is incredibly valuable.

This short, sweet little guide will give you all of the tools you need to streamline your life with mail merge:

  • What mail merge is + our favorite mail merge tool
  • Professional applications for mail merge
  • How to use mail merge to make mommy tasks easier

Life is too jam-packed to waste time on tasks that can easily be automated. Mail merge makes sending emails simple and painless, whether they’re going to coworkers, potential customers, or your family and friends.

Mail Merge is a Tool that Makes Sending Mass Emails Simple

Whether you love it or hate it, email is pretty much the bread and butter of digital communication. Even though it’s an essential tool, it can be a pain sometimes. For example, sending the same email to lots of different people (with minor tweaks, of course) is time-consuming, not to mention boring. There has to be a better way, right?

Right! That’s mail merge. Mail merge allows you to use information from a database (don’t worry– your mail merge database can be as simple as an Excel sheet) to fill in the blanks in a template email you create. It’s like mad libs, but instead of ending up with a crazy story it just saves you from copying and pasting the same email message to Aunt Susie, and Aunt Cathy, and Aunt Jen, and Aunt…

There are plenty of inexpensive mail merge tools out there. For example, the mail merge tool Gmass integrates with Google Chrome and Gmail, which billions of people rely upon to communicate every day.

Mail merge is a favorite of email marketers everywhere because it allows them to quickly and easily reach as many people as they need to. Gmass simplifies the process even further by integrating with your favorite email platform– Gmail.

Using Mail Merge in the Professional World

It’s a fact of life that– whether you work for a large corporation, a small business, or even for yourself– there comes a time in every professional’s life that sending lots of emails at once becomes a necessity. Mail merge is used widely in email marketing because it allows marketers to quickly send personalized messages to their entire mailing list.

However, there are plenty of other professional applications of mail merge as well:

  • Sending resumes to prospective employers
  • Distributing personalized instructions to different members of a team
  • Following up with potential customers at all phases of the conversion funnel
  • Getting quotes on products or services from different vendors
  • Etc.

Instead of spending all of your time copying and pasting party details to everyone on your guest list, you can simplify the process with mail merge. That allows you to spend less time emailing and more time planning your party!

Using Mail Merge to Streamline Your Personal Life

Today, mail merge is such an affordable and accessible tool that it’s a great option for organizing your personal life as well as your professional life. Just a few ideas:

  • Sending invitations for a child’s birthday party
  • Sending thank-you messages after the holidays
  • Staying in touch with friends and loved ones
  • Etc.

Time is valuable, and mail merge is a simple but powerful tool that can help you get more out of yours.

No matter who you are, finding ways to streamline the boring and tedious tasks in your life is extremely valuable. When it comes to email, there’s no reason to waste time copying and pasting the same message over and over if you only have to make minor tweaks to it. Mail merge saves busy ladies time and energy by automating the process.

What do you think about mail merge? Have you ever taken advantage of this personal and professional tool to tackle a big project? Share your story in the comments below!

Over the years, email marketing has become one of the most popular digital marketing channels with an estimated ROI of $44 to $1. Such returns illustrate an apparent and obvious effectiveness in email marketing. The question is, how do you measure this effectiveness? Most people rely on click-through rates and open rates, but research has shown these parameters are not as dependable.

So, which techniques are reliable? Let’s take a look.

  1. Website Traffic

The website traffic coming from your email marketing campaigns should give you a good idea whether your efforts are bearing fruit or not. You will need to integrate your web analytics and email campaign.

This will help you measure the amount of traffic derived from your unique email campaigns. Through the data collected, you’ll get to see the percentage of website traffic that your emails generate.

  1. Email Conversion Rate

The conversion rate is another reliable metric. Measuring how many people clicked an email link is the conversion rate. Measuring this rate entails identifying the number of people who completed a desirable action, dividing that total with the number of emails sent, and then multiplying the result by 100.

The resulting percentage should be a steadfast illustration of whether email marketing is working or it’s a dud.

  1. The Bounce Rate

Basically, the bounce rate measures the number of inactive visitors to your website. The visitors that leave instantaneously without any activity are said to have “bounced”. In effect, if readers are landing on your page and bouncing immediately, then there’s a problem with your email marketing campaign.

The problem may also be with your landing page content. The content should be properly aligned with your email to get the reader hooked the moment they land on your page.

  1. Spam Complaints

Some people just won’t like your emails or the content. The usefulness or the relevance of the content will be lost to them and as such, they might mark your emails as ‘spam’. The percentage of spam complaints measured against the number of emails sent is indicative of the success derived from your email campaign.

Measuring this rate entails identifying the number of people who marked your email as spam, dividing that number with the number of emails sent, and then multiplying the result by 100. A high spam complaint percentage should act as a warning that a change is needed, and fast.

  1. Measure the ROI

At the end of the day, your Return on Investment (ROI) is the only measure that really counts. In essence, the efficiency of an investment will determine whether your email campaigns are profitable or just a drain on your resources.

Measuring ROI is quite simple, you take the revenue gotten from email campaign-related sales, subtract the money invested in the email campaigns, and then multiply by 100. The resultant amount will be a clear indicator of whether your email marketing strategies are working or not. Stacked against the other determinants, ROI should ultimately be the measure that determines whether you need to stick or twist.

Based on societal observation, it is not a secret that women make up for the larger segment in regular wine consumers.

After all, wine is our go to drink whether we are having a casual get together, a fancy dinner party, or just a lazy afternoon as we take a raincheck from day to day responsibilities on our days off.

It would also not be incorrect to state that taking a leaf out of Olivia Pope’s book for the love of wine is something that almost all of us have done – and continue to do – as we binge watch a new TV show or make our way through an interesting book. It is not shocking when you think about it either; after all, wine is one of the most versatile drinks known to the humankind that can be enjoyed by a wide variety of alcohol consumers.

That is why, when it comes to finding a bargain on wine glasses or a discount deal on an exceptional wine club membership, we are right in line to get the most out of consuming this proverbial nectar of the Gods.

And when these several reflections come together in a holistic manner, it is all too exciting to not be shared within our little community here.

So let’s go ahead and read about what other wine consumers – mostly women like us – are thinking when it comes to drinking wine.

Women Wine Consumption Trends

Before we get into the nitty gritty of 2018 wine trends, it would be prudent to mention that the observation of women being prevalent wine consumers has been proven by numerous research studies, where one of the most credible of these projects was presented in 2017.

According to E. & J. Gallo Winery, one of the biggest wineries in the United States, around 60% of wine consumers are women.

E. & J. Gallo also found that one of the major reasons of this trend was women getting together on social gatherings such as casual lunches, brunches and weekend hangouts more often than men. This ability to connect with their peers more often gives women plenty of opportunities to open a bottle of their favorite red, white or rose and enjoy it with their loved ones with some much needed chatter.

And now, to the latest market trends (with a wine glass in our hands, of course)!

Wine is a Source of Fun

In its 2018 market research, the company also noted that a whopping 82% of wine drinkers drink it solely for fun, where they are looking at a glass of wine as a reason to unwind.

A glass of wine when consumed in moderation can truly enhance your mood on a joyous occasion, or even uplift your spirits when you are feeling just a bit down and out.

Consumers are Looking for Timely Shopping Experiences

This notion of buying wine as a source of fun goes hand in hand with the shopping experience itself.

According to Gallo’s survey, 65% of consumers reported that they are looking for a clean and timely wine shopping experience in order to not waste much time on selecting a bottle of wine, so they could get what they like and enjoy it the way that they want without any delays.

Wine is Enjoyed More by Older Consumers

This list of facts gets even more interesting when you find out that older consumers tend to enjoy wine more than younger ones, where they also indulge in having a drink at least twice a week, as opposed to a lesser amount of younger consumers who tend to have less than that on a weekly basis.

We for one are remembering this one. After all, keeping this fact in mind the next time you are enjoying a glass of wine with your mother or your grandma might bring out a smile on anyone’s face.

Single Serve is On the Rise

You may have heard about single serve wines, which are regular wines but provided in single serving packs for those who are opposed to opening a whole bottle at once or those who do not want to spend a whopping amount on a Coravin contraption.

According to the research, this trend is gaining gradual yet noticeable traction, where 25% of wine consumers expressed their interest in trying out single serve wines in the near future.

Wine is There to Be Enjoyed, In Moderation

While not a part of the 2018 trends, it goes without saying that whenever you are having an alcoholic drink, even something like wine that usually has a lower alcohol by volume (ABV), you need to ensure that you are not overdoing it in order to take the utmost care of your health and your loved ones’ well-being as well.

If you remember this golden rule, then the wine world is your oyster to enjoy.

So keep these trends in mind and shop happily, and if you have not already done so, schedule a few wine tours or join a wine club in order to enjoy your drinks in the company of like minded people who enjoy wine just as much as you do. It really makes a difference when you get to meet people who share the same interests as you do and goes a long way in terms of character building and social quality of life.

While holidays are supposed to be a period of relaxation, it can be quite stressful if not managed properly. Enjoying a holiday is less about the destination and more about the mindset that you bring and the preparations that you have made. This is a concept that is yet to be mastered by those who are new to the holidaying experience. It would be a great waste of resources, and time, if you came back from your holiday more stressed than when you arrived. Luckily, this guide includes tips that you can follow to ensure that your holiday lives up to your expectations.

Practice Mindfulness

Mindfulness is the art of living in the presence and immersing yourself in the experiences you are currently exposed to. In a holidaying sense, it means setting your mind in ‘holiday mode’. You won’t have a restful holiday if you spend every waking minute making business calls or worrying about issues that you left back home. Unplug for a while and enjoy your holiday destination. It helps if you had made adequate arrangements in your professional and personal life back home before you embarked on your vacation.

Pace Yourself

If you are in a particularly exciting holiday destination, then you will be tempted to try and sample all that it offers during your first day. Try to fight that temptation. Trying too much within a short period of time will diminish the pleasure that you get from each activity. It might also lead to you getting a physical and mental burnout which will spoil the rest of your holiday. Any experience that you may miss out due to time can be enjoyed when you next revisit the destination.

Your Body Is A Temple

While you are expected (actually encouraged) to let loose a bit during your holiday, keep your revelries to acceptable levels. Too much drug and alcohol consumption will negatively affect the enjoyment that you derive from your holiday. It will also leave you more susceptible to being a target for pickpockets and muggers. If the local public transport system is unreliable, keep safe by hiring a vehicle. Never forget to have a reliable caravan insurance for your hired vehicle, with the one sure insurance caravan cover being highly recommended. This is not accounting for the short term or long term health effects that they may cause. You can take part in some health boosting activities such as yoga which are usually available in most holiday resorts.

Ditch Toxic Tech

Technological advancements have made our lives much easier, but they have also become quite addictive. Spending too much time glued to your mobile device or laptop during your holiday will make you miss out on enriching experiences. Ditch the phone and experience what your holiday destination has to offer. Only use your tech devices to check in periodically with your loved ones or to document memorable experiences.

Leave work at work

No matter how important you are to your company’s operation, they can handle a few weeks without you. If you feel that the ‘void’ you are leaving behind in your workplace is too big, then maybe you should take more time to make arrangements for your holiday. Part of ‘unplugging’ means leaving your work commitments behind and committing to the holiday experience.