Based on societal observation, it is not a secret that women make up for the larger segment in regular wine consumers.
After all, wine is our go to drink whether we are having a casual get together, a fancy dinner party, or just a lazy afternoon as we take a raincheck from day to day responsibilities on our days off.
It would also not be incorrect to state that taking a leaf out of Olivia Pope’s book for the love of wine is something that almost all of us have done – and continue to do – as we binge watch a new TV show or make our way through an interesting book. It is not shocking when you think about it either; after all, wine is one of the most versatile drinks known to the humankind that can be enjoyed by a wide variety of alcohol consumers.
That is why, when it comes to finding a bargain on wine glasses or a discount deal on an exceptional wine club membership, we are right in line to get the most out of consuming this proverbial nectar of the Gods.
And when these several reflections come together in a holistic manner, it is all too exciting to not be shared within our little community here.
So let’s go ahead and read about what other wine consumers – mostly women like us – are thinking when it comes to drinking wine.
Women Wine Consumption Trends
Before we get into the nitty gritty of 2018 wine trends, it would be prudent to mention that the observation of women being prevalent wine consumers has been proven by numerous research studies, where one of the most credible of these projects was presented in 2017.
According to E. & J. Gallo Winery, one of the biggest wineries in the United States, around 60% of wine consumers are women.
E. & J. Gallo also found that one of the major reasons of this trend was women getting together on social gatherings such as casual lunches, brunches and weekend hangouts more often than men. This ability to connect with their peers more often gives women plenty of opportunities to open a bottle of their favorite red, white or rose and enjoy it with their loved ones with some much needed chatter.
And now, to the latest market trends (with a wine glass in our hands, of course)!
Wine is a Source of Fun
In its 2018 market research, the company also noted that a whopping 82% of wine drinkers drink it solely for fun, where they are looking at a glass of wine as a reason to unwind.
A glass of wine when consumed in moderation can truly enhance your mood on a joyous occasion, or even uplift your spirits when you are feeling just a bit down and out.
Consumers are Looking for Timely Shopping Experiences
This notion of buying wine as a source of fun goes hand in hand with the shopping experience itself.
According to Gallo’s survey, 65% of consumers reported that they are looking for a clean and timely wine shopping experience in order to not waste much time on selecting a bottle of wine, so they could get what they like and enjoy it the way that they want without any delays.
Wine is Enjoyed More by Older Consumers
This list of facts gets even more interesting when you find out that older consumers tend to enjoy wine more than younger ones, where they also indulge in having a drink at least twice a week, as opposed to a lesser amount of younger consumers who tend to have less than that on a weekly basis.
We for one are remembering this one. After all, keeping this fact in mind the next time you are enjoying a glass of wine with your mother or your grandma might bring out a smile on anyone’s face.
Single Serve is On the Rise
You may have heard about single serve wines, which are regular wines but provided in single serving packs for those who are opposed to opening a whole bottle at once or those who do not want to spend a whopping amount on a Coravin contraption.
According to the research, this trend is gaining gradual yet noticeable traction, where 25% of wine consumers expressed their interest in trying out single serve wines in the near future.
Wine is There to Be Enjoyed, In Moderation
While not a part of the 2018 trends, it goes without saying that whenever you are having an alcoholic drink, even something like wine that usually has a lower alcohol by volume (ABV), you need to ensure that you are not overdoing it in order to take the utmost care of your health and your loved ones’ well-being as well.
If you remember this golden rule, then the wine world is your oyster to enjoy.
So keep these trends in mind and shop happily, and if you have not already done so, schedule a few wine tours or join a wine club in order to enjoy your drinks in the company of like minded people who enjoy wine just as much as you do. It really makes a difference when you get to meet people who share the same interests as you do and goes a long way in terms of character building and social quality of life.