Archive

August 2019

Browsing

Over the years, email marketing has become one of the most popular digital marketing channels with an estimated ROI of $44 to $1. Such returns illustrate an apparent and obvious effectiveness in email marketing. The question is, how do you measure this effectiveness? Most people rely on click-through rates and open rates, but research has shown these parameters are not as dependable.

So, which techniques are reliable? Let’s take a look.

  1. Website Traffic

The website traffic coming from your email marketing campaigns should give you a good idea whether your efforts are bearing fruit or not. You will need to integrate your web analytics and email campaign.

This will help you measure the amount of traffic derived from your unique email campaigns. Through the data collected, you’ll get to see the percentage of website traffic that your emails generate.

  1. Email Conversion Rate

The conversion rate is another reliable metric. Measuring how many people clicked an email link is the conversion rate. Measuring this rate entails identifying the number of people who completed a desirable action, dividing that total with the number of emails sent, and then multiplying the result by 100.

The resulting percentage should be a steadfast illustration of whether email marketing is working or it’s a dud.

  1. The Bounce Rate

Basically, the bounce rate measures the number of inactive visitors to your website. The visitors that leave instantaneously without any activity are said to have “bounced”. In effect, if readers are landing on your page and bouncing immediately, then there’s a problem with your email marketing campaign.

The problem may also be with your landing page content. The content should be properly aligned with your email to get the reader hooked the moment they land on your page.

  1. Spam Complaints

Some people just won’t like your emails or the content. The usefulness or the relevance of the content will be lost to them and as such, they might mark your emails as ‘spam’. The percentage of spam complaints measured against the number of emails sent is indicative of the success derived from your email campaign.

Measuring this rate entails identifying the number of people who marked your email as spam, dividing that number with the number of emails sent, and then multiplying the result by 100. A high spam complaint percentage should act as a warning that a change is needed, and fast.

  1. Measure the ROI

At the end of the day, your Return on Investment (ROI) is the only measure that really counts. In essence, the efficiency of an investment will determine whether your email campaigns are profitable or just a drain on your resources.

Measuring ROI is quite simple, you take the revenue gotten from email campaign-related sales, subtract the money invested in the email campaigns, and then multiply by 100. The resultant amount will be a clear indicator of whether your email marketing strategies are working or not. Stacked against the other determinants, ROI should ultimately be the measure that determines whether you need to stick or twist.

Not all gifted children are alike in their giftedness – that’s one point at the top that bears mentioning. While difficult to generalize, a gifted child is usually recognized as one whose intellectual ability is significantly higher than the average for their age group. But the similarities stop there. One gifted child might be socially awkward and withdrawn, while another might be charismatic and socially fluent. One might excel at sports, while another struggles with basic physical tasks. In short, there are a wide variety of gifted children.

And it’s not always easy being gifted, either. The increased demands for perfectionism can weigh heavily on a child whose only error – they might think – was being more intellectually inclined than others. That’s why if you have been searching for a child psychologist to assess your child for giftedness, it’s good, as well, to talk to them about how to match their curriculum and programming properly to their level of ability. Intellectual curiosity and passion can be a great benefit to a child’s wellbeing, if respected and handled correctly.

Assessment by a psychologist is important when dealing with a gifted child; relying on school evaluation alone can be tricky, as they may under-identify for reasons like lack of attention or organizational skills. With that in mind, here is a list of 5 signs (by no means comprehensive, but a good starting point) for telling if your child might be gifted. If your child meets some or all of these criteria, look into getting a gifted assessment from a psychologist.

Complex Vocabulary

Does your child like to participate in adult conversation, perhaps at your dinner parties where subjects like science or politics come up? Their precociousness might seem precious to everyone at the table, but under their actions and vocabulary lay a deep desire to connect with more complex issues. If their vocabulary and reading comprehension are higher than average, and if their sentence structures more complex, pay attention, as they might be asking for a more challenging curriculum.

Following Long Instructions

The ability to internalize and follow long instructions is an indicator of giftedness. For instance, if you were to ask them, “go in that store, ask where the cereal aisle is, pick the cereal with the lowest calorie count per serving, take it to the checkout, pay for it with this bill and ask for the change back in quarters”… that’s a long, multi-step instruction! The ability to follow that shows great memory and comprehension.

Memory

If your child can easily recall conversations, or things they saw and learned, they could be gifted. Memory underpins a lot of other intellectual capacities, like scientific knowledge and vocabulary.

A Passion For Learning

Does your child have a long concentration span? Do they take evident delight in learning new things and exploring new topics? An unusually robust intellectual curiosity is certainly an indicator of giftedness, and should be followed up with assessment by a psychologist.

Emotional Sensitivity

Finally, emotional sensitivity, often coupled with a strong sense of ethics and a great capacity for empathy, could indicate giftedness. An appreciation of natural beauty and art is also something to look out for, and to nurture.

Again, if you think your child might benefit from the gifted identification, or if you just want to ensure that your child’s curriculum and learning are matching their intellectual needs, visit a psychologist for an assessment.

Being a new mother is awesome; nobody can deny it. There is no feeling like it any way or anywhere else in the world. And as a new mom, you tend to want to sacrifice everything for baby, which is good and great and all, but you have to remember to take care of yourself too.

Many new mommies make that cardinal error of just living for and through their babies, and forgetting that they are still human beings too. And ultimately, the better you keep yourself, the more capable a mother you are going to be in the long run, in the grand scheme of things.

The first order of business for any new mother whatsoever should always be to get your support network set up. Obviously baby and you will be spending tons of time together, but it also can’t be 24/7. You need your own time, and it’s only natural that baby gets exposed to your own inner circle of people you trust right from the beginning, too.

How do you spend that time? Keep up with physical exercise, I’d say that’s an absolute number one priority. Visit friends with and also without baby in tow. Shop. Take walks. Eat out. And keep up your appearance; it’s a habit that there is no need to drop for any reason.

Let baby grow up proud of his or her momma still looking like a goddess no matter what. Keep dressing for beauty; it may feel counter-intuitive at first but in the end it will make you feel more positive about yourself and your life, and will give others an absolutely spectacular impression of you.

The other aspect is your mind. The better you take care of your alertness, the easier it is to keep up your appearance. A new trend are smart drugs. A new mom could think about what it would mean to buy modafinil and the benefits to the brain.

Don’t be afraid to lay down the necessary money on taking care of yourselves. For example, don’t start wearing trailer-trash makeup because you think you need to save money; save it some other way. Use good stuff. This line from Osmosis Skin Care for example, will keep you looking as fresh as you ever have before for years to come.

The bottom line is, if your child sees you staying strong and fighting to be the best version of yourself, he or she will invariably imitate you by doing the same. This is the most valuable lesson a child can ever learn from his mother. Children learn first and foremost through imitation. This is why when you are serious about yourself, you should never feel like you’re being selfish. Remember you are setting an example here.

Here’s the scoop on ALT. Alanine transaminase, or ALT, plays an important role in the body, so it is important to maintain safe levels of ALT. If your ALT levels are elevated, then you and your medical professional might look into some potentially serious health issues. Check out the following to learn more and understand why you need to know about your ALT.

The basics of ALT

ALT is an enzyme found mostly in the liver, but it can also be found in your plasma and other bodily tissue. Elevated ALT may suggest a variety of health issues, like hepatitis, liver damage, mononucleosis, diabetes, heart failure, and more.

There are instances where unusual ALT levels may not necessarily point to disease. Medications or choline deficiency may cause elevated ALT, and exercise can affect ALT levels as well. If you have elevated levels of ALT, it might call for further testing of other enzymes

Get your ALT tested

ALT testing is important for anyone concerned about their liver health and at risk for conditions associated with elevated ALT. If you have been diagnosed with an ALT related illness, then repeating the test can help you and your provider determine how well you are responding to treatment and if your illness is progressing.

Various tests may list the normal range for ALT levels differently. It is common for test results to be read according to gender since average levels in males and females vary. Since reference ranges vary by test, it is best to trust professionals administering and ordering such tests to determine the appropriate range for you.

Liver issues

Because ALT is primarily found in the liver, elevated ALT levels are a primary means of determining liver health problems. Liver damage can occur from things like lead poisoning, mononucleosis, hepatitis, narcotics, and alcohol abuse.

In the past ALT levels were used as the sole means to screen those donating blood to rule out the possibility of passing on hepatitis from donor to receiver. It has been reported that the American Red Cross used such tests historically, but they now screen donated blood more directly for hepatitis antibodies and antigens along with other routine infectious agents.

Medication use

Over-the-counter and prescription medications may be a cause of elevated ALT. Medications like aspirin, statins, and antibiotics can elevate your ALT levels. Patients at a higher risk of having elevated ALT levels are often are taking such medications in moderate or high doses for long periods.

Chemotherapy

People receiving chemotherapy treatments can be at risk of higher than usual levels. Make sure that you are screened prior to starting chemotherapy and monitor your levels throughout treatment. The medical professionals who administer your chemotherapy are often able to determine the best course of action when lab tests raise flags, which might mean adjusting your dose, changing other medications, and more.

Elevated ALT levels can be caused by a number of factors, which proves that many people should have their ALT levels checked. Whether you know you have an illness that requires monitoring of ALT levels or you have risk factors, like extended medication use or chemotherapy treatments, it makes sense to get yourself checked.